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Baba Shiv:
Sometimes it's good to give up the driver's seat

TEDxStanford · 9:47 · Filmed May 2012
Subtitles available in 26 languages
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Baba Shiv: Sometimes it's good to give up the driver's seat
9:47 · Filmed May 2012 at TEDxStanford · Subtitles available in 26 languages

Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests that ceding control — especially on life-or-death decisions — may be the best thing for us. (Filmed at TEDxStanford.)

Neuroeconomist
Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio
This talk was presented to a local audience at TEDxStanford, an independent event. TED editors featured it among our selections on the home page.

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