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Amy Lockwood:
Amy Lockwood: Att sälja kondomer i Kongo

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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HIV är ett allvarligt problem i Demokratiska republiken Kongo och välgörenhetsorganisationer har översköljt landet med gratis och billiga kondomer. Men det är få som använder dem. Varför? Den "omvända marknadsföraren" Amy Lockwood ger ett överraskande svar som ställer traditionell välgörenhet på ända. (Några bilder passar sig inte på jobbet.)

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Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio

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