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Amy Lockwood:
Amy Lockwood: Predávanie kondómov v Kongu

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
Subtitles available in 39 languages
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Amy Lockwood: Amy Lockwood: Predávanie kondómov v Kongu
4:16 · Filmed July 2011 at TEDGlobal 2011 · Subtitles available in 39 languages

Vírus HIV je vážnym problémom v Demokratickej republike Kongo a preto rôzne agentúry zaplavujú krajinu kondómami, ktoré poskytujú za nízku cenu alebo zadarmo. Ale len veľmi málo ľudí to využíva. Prečo? "Zreformovaná" pracovníčka v marketingu, Amy Lockwood, poskytuje zaujímavú odpoveď, ktorá prevracia tradičný model dobročinnosti naruby. (Obsahuje obrázky nevhodné na pracovisko.)

Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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