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Amy Lockwood:
Amy Lockwood : Vendre des préservatifs au Congo

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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le VIH est un problème grave en République Démocratique du Congo, et les organisation humanitaires ont inondé le pays de préservatifs bon marchés ou gratuits. Mais très peu de gens en utilisent. Pourquoi? "la marketeuse repentie" Amy Lockwood offre une réponse surprenante qui bouleverse le modèle traditionnel de philantropie. (Quelques images "à ne pas regarder au travail".)

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Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio

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