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Amy Lockwood:
Amy Lockwood: Kondome im Kongo verkaufen

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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HIV ist ein großes Problem in der Demokratischen Republik Kongo und Hilfsorganisationen haben das Land mit kostenlosen und billigen Kondomen überschwemmt. Aber nur wenige benutzen sie. Warum? Die Antwort der "reformierten Marketingfrau" Amy Lockwood stellt das traditionelle Model der Philantrophie auf den Kopf. (Enthält Bilder, die manche Zuschauer für unangemessen halten können.)

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Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio

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