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Amy Lockwood: Prodávání kondomů v Kongu

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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Vir HIV je vážným problémem v Demokratické republice Kongo, a proto různé rozvojové agentury zaplavily zemi kondomy zadarmo. Jenže je používá jen málo lidí. Proč? "Napravená marketérka" Amy Lockwood nabízí překvapivou odpověď, která převrací naruby tradiční model rozvojové pomoci. (Některé obrázky patří NSFW.)

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Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio

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