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Amy Lockwood:
Amy Lockwood: vendre condons al Congo

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
Subtitles available in 39 languages
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Amy Lockwood: Amy Lockwood: vendre condons al Congo
4:16 · Filmed July 2011 at TEDGlobal 2011 · Subtitles available in 39 languages

El VIH és un greu problema a la República Democràtica del Congo i les organitzacions humanitàries han omplert el país de condons barats i de franc. Però gairebé ningú no els fa servir. Per què? L'Amy Lockwood, renegada experta en màrqueting, ens dóna una resposta sorprenent que desafia el concepte tradicional de filantropia. (Algunes de les imatges no són recomenades per ser visualitzades al lloc de treball).

Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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