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Amy Lockwood: vendre condons al Congo

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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El VIH és un greu problema a la República Democràtica del Congo i les organitzacions humanitàries han omplert el país de condons barats i de franc. Però gairebé ningú no els fa servir. Per què? L'Amy Lockwood, renegada experta en màrqueting, ens dóna una resposta sorprenent que desafia el concepte tradicional de filantropia. (Algunes de les imatges no són recomenades per ser visualitzades al lloc de treball).

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Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio

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