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Alex Laskey: Como a ciência comportamental pode diminuir sua conta de luz

TED2013 · 8:11 · Filmed Feb 2013
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Qual é a forma garantida de diminuir a sua conta de luz? Acredite se quiser: ficar sabendo quanto o seu vizinho paga. Alex Laskey mostra como uma peculiaridade do comportamento humano pode fazer de nós melhores usuários de energia, mais sábios, e com contas de luz mais baixas que o comprovem.

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Energy software maker
Alex Laskey helps power companies to help their customers cut down — using data analysis, marketing and a pinch of psychology. Full bio

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