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Kako vam bihevioralna znanost može smanjiti račune za struju

TED2013 · 8:11 · Filmed Feb 2013
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Koji je najsigurniji način smanjenja potrošnje energije? Vjerovali ili ne: saznanje koliko vaš susjed troši. Alex Laskey nam pokazuje kako nas kaprica ljudskog ponašanja sve može poboljšati te napraviti od nas mudrije potrošače sa nižim računima koji to potvrđuju.

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Energy software maker
Alex Laskey helps power companies to help their customers cut down — using data analysis, marketing and a pinch of psychology. Full bio

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