Alan Siegel:
Alan Siegel: Vamos simplificar o jargão legal!

TED2010 · 4:26 · Filmed Feb 2010
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Formulários de imposto, contratos de crédito, legislação de planos de saúde: segundo Alan Siegel, tudo é muito longo está cheio de um palavreado incompreensível. Ele pede uma reformulação simples e sensata - e linguagem simples - para que a papelada legal seja compreensível para todos nós.

Executive, simplicity guru
A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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