Alan Siegel:
Алън Сийгъл : Нека улесним официално-документалния жаргон!

TED2010 · 04:26 · Filmed Feb 2010
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Данъчни формуляри, кредитни споразумения, здравна система: всичките те са невъзможно дълги, препълнени с обструкции и сложни думи, казва Алън Сийгъл. Той пледира за прост, практичен дизайн - на чист, ежедневен английски - за да направи попълването на официални документи разбираемо за останалите от нас.

Executive, simplicity guru
A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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