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Алън Сийгъл : Нека улесним официално-документалния жаргон!

TED2010 · 4:26 · Filmed Feb 2010
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Данъчни формуляри, кредитни споразумения, здравна система: всичките те са невъзможно дълги, препълнени с обструкции и сложни думи, казва Алън Сийгъл. Той пледира за прост, практичен дизайн - на чист, ежедневен английски - за да направи попълването на официални документи разбираемо за останалите от нас.

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Executive, simplicity guru
A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business. Full bio

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