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Adam Sadowsky engineers a viral music video

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About The Speaker

As the president of Syyn Labs, Adam Sadowsky merges art and technology to create interactive projects big and small.
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About This Talk

The band "OK Go" dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.

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