Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. She found these skills came in very handy when confronting the Canadian medical system.
Why you should listen to her:
Allison Hunt runs HATCH Research Intelligence in Toronto, which handles marketing communications and strategy development for clients like Kellogg's, Pfizer and Unilever. After 20 years in marketing and advertising, she distills her career down to two key components: human insight and persuasion.
The story she tells at TED is both a reflection of the power of marketing -- and a parable of giving and getting.
Blog Posts on TED
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How I got my new hip: Allison Hunt on TED.com – July 26, 2007
TEDster Allison Hunt's five-minute talk finds humor and marketing strategy in the most unlikely of places -- her own hip-replacement surgery. As the world scrutinizes broken health-care systems, this particularly timely clip shows how getting to the front of a two-year waiting list can have an altruistic effect. (Recorded March 2007 in Monterey, CA. Duration: 5:00.)
Watch Allison Hunt's talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances.
Read more about Allison Hunt on TED.com.
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