Tim Brown is the CEO of the "innovation and design" firm IDEO — taking an approach to design that digs deeper than the surface.

Why you should listen

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E. Kelley, Tim Brown carries forward the firm's mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas -- they call it "design thinking."

IDEO is the kind of firm that companies turn to when they want a top-down rethink of a business or product -- from fast food conglomerates to high-tech startups, hospitals to universities.

IDEO has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan to corporate processes. And check out the Global Chain Reaction for a sample of how seriously this firm takes play.

Curious about design thinking? Check out this free toolkit: Design Thinking for Educators.

What others say

"We need more executives like Brown who understand how creativity works." — Ginger Grant, comment, TED.com

Tim Brown’s TED talks

Tim Brown on the TED Blog
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In Conversation

Nature knows best: A biologist and a designer take creative direction from the Earth’s operating system

February 7, 2014

“Borrowing” as a concept is de rigeur in the creative industries and beyond. What’s that too-often quoted aphorism? “Good artists copy; great artists steal”? Plenty of people have trotted that out as justification for acts they want us to believe are far superior to and way different from plagiarism. In this nuanced conversation, biologist and […]

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Design thinking about climate change: IDEO's new LivingClimateChange.com

September 29, 2009

Launching today, the design firm IDEO presents LivingClimateChange.com, a clearinghouse for design thinking about the environment. Watch Tim Brown’s TEDTalk, just posted today, for some inspiring examples of design thinking that solved big problems of the past. In the same spirit, IDEO’s LivingClimateChange.com collects ideas looking forward. From the site: Living Climate Change is a […]

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Design

A call for "design thinking": Tim Brown on TED.com

September 29, 2009

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” (Recorded at TEDGlobal, July 2009, Oxford, UK.Duration: 16:50) Twitter URL: http://on.ted.com/3U Watch Tim Brown’s […]

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Quotes from Tim Brown

It’s not an ‘either/or,’ it’s an ‘and.’ You can be serious and play.
Tim Brown
Serious Play 2008 • 1.2M views Nov 2008
Inspiring, Informative