Sebastian Deterding is an interface designer who thinks deeply about persuasive and gameful design.

Why you should listen

Sebastian Deterding is a designer and researcher working on user experience, video games, persuasive technology and gameful design. He is interested in how code shapes conduct -- and how to put that knowledge into practice. He is a PhD researcher in Communication at the Graduate School of the Research Center for Media and Communication, Hamburg University. He is also an affiliated researcher at the Hans Bredow Institute for Media Research in Hamburg, and works as an independent user experience designer.

What others say

“[I] remain incredulous that a youth of boardgaming and dungeon keeping should have amounted to something in the end.” — Sebastian Deterding

Sebastian Deterding’s TED talks

Quotes from Sebastian Deterding

We cannot not persuade. [Any] piece of design [in] the world has a persuasive component.
Sebastian Deterding
TEDxHogeschoolUtrecht • 563K views May 2012
Inspiring, Persuasive
[Designs] have a moral component just in the vision of ‘the good life’ that they present to us.
Sebastian Deterding
TEDxHogeschoolUtrecht • 563K views May 2012
Inspiring, Persuasive