Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.

Why you should listen

Renny Gleeson began his career as a game developer, but quickly moved to advertising at Saatchi & Saatchi's digital arm. From there, he crossed over to dEliA*s before he was recruited by the NBA, where he led their marketing team and created online platforms for their major sponsors.

Currently, Renny is the Global Digital Strategies Director for Wieden+Kennedy, a cutting-edge advertising agency handling clients such as Nike, Nokia and Target. He also writes a blog, ouroboros, on new media. Many brands remain cautious about their online presence in the face of alien ad space, but as Renny says, "If you don't play, you're out of the game."

Renny Gleeson’s TED talks

Renny Gleeson on the TED Blog

The week in comments

April 11, 2009

We love your comments here at TED, and often what our community has to say is as interesting as the talk or post itself. The clever quips, the personal revelations and the hot debates don’t go unnoticed — we read every one. A few of our favorite comments this week: On our home page makeover: […]

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Quotes from Renny Gleeson