Why you should listen
From the window of his living room, Joseph Nye looks out on the battle green in Lexington, Massachusetts. There, just before dawn in April 1775, American minutemen and British regulars squared off, firing the first shots of the American Revolution. It's a perfect locale for Nye, whose ideas on how the struggle for power shapes the lives of nations are required reading for diplomats worldwide.
His views on the blending of hard and soft power into what he calls smart power have relevance in the day of non-state political forces (like Al-Qaeda). Nye has done much writing on how the age-old diplomatic methodologies of hard power (military force and economic payments) and soft power (persuasion and attraction) have fused into smart power and a cogent and usable diplomacy. It's the subject of his newest work, The Future of Power in the 21st Century, which provides a pragmatic roadmap for a country's foreign policy to deal with the challenges of a global information age.