Why you should listen
Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Through his research and his (often amusing and unorthodox) experiments, he questions the forces that influence human behavior and the irrational ways in which we often all behave.
What others say
“If you want to know why you always buy a bigger television than you intended, or why you think it's perfectly fine to spend a few dollars on a cup of coffee at Starbucks, or why people feel better after taking a 50-cent aspirin but continue to complain of a throbbing skull when they're told the pill they took just cost one penny, Ariely has the answer.” — Daniel Gross, Newsweek
Dan Ariely’s TED talks
More news and ideas from Dan Ariely
Rich and poor, left and right, we all agree the world should be more equal. Dan Ariely and Michael Norton have spent the past decade analyzing the data. Now, they tackle what to do next.Continue reading
Audience members give talks during a session of TED University. From Ebola to better businesses, from diabetes to disasters, the talks took on big topics: A type-A response to Type 2 diabetes. Kicking off the session, Laurie Coots shares her personal story of how she beat Type 2 diabetes and regained control over her health. […]Continue reading