“Forget about having an identity crisis and get some identity capital. … Do something that adds value to who you are. Do something that's an investment in who you might want to be next.”
“In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.”
— Kevin Allocca
Kevin Allocca: Why videos go viral
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“On YouTube no one has to green-light your idea.”
— Kevin Allocca
Kevin Allocca: Why videos go viral
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“Tastemakers, creative participating communities, complete unexpectedness — these are characteristics of a new kind of media and a new kind of culture.”
— Kevin Allocca
Kevin Allocca: Why videos go viral
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