“Forget about having an identity crisis and get some identity capital. … Do something that adds value to who you are. Do something that's an investment in who you might want to be next.”
“The terrorist constituency [are] the people who buy into the brand, support them, facilitate them — and they're the people we've got to reach out to.”
— Jason McCue
Jason McCue: Terrorism is a failed brand
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“We live in a modern, global world. Terrorists have adapted to it [and] we have to, too.”
— Jason McCue
Jason McCue: Terrorism is a failed brand
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“Al Qaeda was essentially a product on a shelf in a souk somewhere which not many people had heard of. 9/11 launched it. It was its big marketing day.”
— Jason McCue
Jason McCue: Terrorism is a failed brand
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“Look at terrorism as though it was a global brand. … It's a pretty flawed product.”
— Jason McCue
Jason McCue: Terrorism is a failed brand
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