TED Community » Hiran Castello Branco
About Me
Graduate in Business Administration from Fundacao Getulio Vargas and a graduate degree in Public Communication from ESPM. Elected in 1986 Advertiser of the Year and in 2008 Latin American Advertising. Eeceived the Caboré's Award as Professional Planning / Service. Former president of the APA and the Association of Advertising Agencies of the State of São Paulo. President of the National Advertising Council, Vice-President of ESPM and counselor of the Commercial Association of Sao Paulo, CENP and ADVB.
- Location:
- Brazil, São Paulo
- Current organization:
- ESPM - Escola Superior de Propaganda e Marketing
- Past organizations:
- Samaritan Hospital, Community Action, S, Dorina Nowill Fundation
- Current role:
- VP - ESPM
- Gender:
- Male
- Areas of expertise:
- Marketing, Advisor and mentor , International Administration, commerce
- I am:
- Activist, Business adviser, Business leader, Business mentor, Entrepreneur, Explorer, Idea generator, Marketer
- Associations:
- Anti-Drug Partnership Association (the Brazilian equivalent to the Partnership for a Drug Free America, ABAP - Associa, CENP - Conselho Executivo das Nomas-Padr, CONAR - Conselho Nacional de Autorregulamenta, APP - Associa, ALAP - Associa, Conselho Nacional de Propaganda, Associa, ADVB - Associa, C
- Languages:
- Portuguese, English, Spanish
- My website links:
- Mercado
- Universities:
- EASP - FGV, ESPM
More About Me
I'm passionate about
I’m passionate about Brazil and its diversity.
I’m fascinated by the country's landscapes and its culture and by the warmth of its multi-ethnic people.
An idea worth spreading
The importance of preserving and stimulating human spirituality, which should be the compass for our every action.
We need to emphasize the importance of BEING instead of HAVING.
This implies promoting peace, conscious consumption and spirituality in corporate relations.
Talk to me about
Nature. Hiking. The history of Brazil. I like reading and I like people. I appreciate the communication of public interest and the education of people. That’s what made me join the field of education.
People don't know that I'm good at
Coordinating voluntary work, which has led to my collaborating with Unicef and an anti-drug foundation. I've also been a counselor at the Hospital Samaritano, Ação Comunitária and ESPM, for 25 years.
My TED Story
I was fascinated by the dynamic, concise way of spreading instigating ideas.
And also by the format, which appeals to young people and encourages critical thinking.
Another great thing is the fact that people are offering their best to society in a voluntary way, which has a lot to do with the human and spiritual values I cherish. It’s all about leading by serving as an example and being a humble leader.
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