TED Community » Renee Blodgett

About Me

I am CEO and Founder of Magic Sauce Media, and have been providing full service strategic communications and marketing consulting for global companies and executives for over twenty years. I ran Blodgett Communications for close to a decade, before launching Magic Sauce Media two years ago. My global approach comes from living in 11 countries and visiting nearly 70, giving me a unique understanding of how cultural nuances impact brand and corporate perception. I have launched companies, services and products from around the world, including South Africa, Australia, Holland, Scotland, India, England, Belgium, Germany, Israel, and France.

My market approach focuses on driving demand and traffic, creating brand awareness and cutting-edge strategies, building and nurturing customer relationships, increasing partnerships and sales and building loyalty. I understand grassroots media, what they look for and how they think. As one of the first marketing and PR bloggers in the industry, I represented and worked with leading blog software developers and RSS tools when they first launched in the nineties.

I blog regularly at Down the Avenue, which combines technology, culture and life’s passions under one roof and has been around for 13 years. The blog was voted the top blog by PR Week in 2008, up against some of the top blogs and agencies in the world, many of which represent Fortune 500 companies.

I am also the founder and editor of We Blog the World, a global blog network dedicated to stories, voices, and content about society, business, technology and culture from around the world. Nearly 250 writers and content creators contribute their voices and stories from nearly every culture on the planet.

I am also the co-founder of Traveling Geeks, whose mission is to collaborate with global technology innovators and influencers in various countries, cross pollinate ideas and mentor organizations and individuals, and then share that knowledge through blogging, video, podcasts, social media tools and meet-ups.

Previously, I headed up worldwide corporate communications for leading speech recognition player Dragon Systems, through to the acquisition to Lernout & Hauspie, now Nuance. Blodgett’s agency experience is extensive with posts at Brodeur Worldwide, London-based Saatchi & Saatchi Advertising and Saatchi & Saatchi Direct, Porter Novelli, Cone, and Cudaback Strategic Communications.

I have held advisory board positions at b5 Media, a global new media network, Cozmo Media, which taps into community to put video content in front of the right audience, Toktumi, a virtual home office VoIP phone solution, BlogHer, the first conference and group blog dedicated to women bloggers, which now has nearly 20,000 blogs in its global network, Radus, a dynamic media rich social network and content aggregator and PopTech, an innovation conference whose goal is to accelerate the positive impact of world changing people and ideas.