TED Community » Bruno Aziza

About Me

I focus on building businesses from scratch. I’ve worked at start-ups, medium-size and large-size organizations. I've worked in the US, France, the UK and in Germany. I'm passionate about solving difficult problems, the ones a traditional marketing and sales approach can’t solve.

At Microsoft, I've helped build a start-up inside a big company: we took a small investment and built it into a multi-million dollar Analytics business across marketing, sales, partners, services and a few acquisitions. This year, Gartner acknowledged us as a Leader in their Business Intelligence Platforms Magic Quadrant...above everyone else on the Execution Axis.

If you want to find out more about what we do, tune in to "BI-TV", the Industry Leading Analytics TV Show -> | www.bizintelligence.tv |

Every week, we feature leaders and great minds in the space - guests include Malcolm Gladwell, Guy Kawasaki, Tim O'Reilly, Ian Ayres, Gary Wolf, Jeff Ma, Drs Kaplan and Norton, and CIOs of Tesco, Lego, Carlsberg, Mandarin Hotel and Procter and Gamble to name a few.

I also write books and speak on Information Management, Analytics, Social Media and Strategy. For more, please go to www.brunoaziza.com.

Twitter -> | brunoaziza |
Blog -> | brunoaziza.wordpress.com |
Contact -> | bruno@brunoaziza.com |

United States, Redmond, WA
Current organization:
Past organizations:
SAP/Business Objects, Appstream, decathlon
Current role:
WW Strategy Lead - Analytics
Areas of expertise:
Marketing, Analytics, Visualization, information management, Strategy & Leadership
Member Picture

TEDCRED 500+ TED AttendeeTEDx Organizer

More About Me

I'm passionate about

I want to Change the way people think of Data and Analytics...or Die Trying

An idea worth spreading

What if data and analytics were just part of our culture? What if our kids grew up with the ability to expect, respect data as part of their decision making process? If we can teach kids to learn a language, why can we not grow leaders who make decisions based on hard facts vs. gut feel?

Talk to me about

Analytics, Decision Making and instance that help make data beautiful...but more important...USEFUL.

People don't know that I'm good at

cooking from leftovers!

My TED Story

Analytics is perceived as a hard, complex and expensive science. My mission in life is to help them see that data and analytics are everywhere in our life. To see a preview of my work, check out my weekly TV show at www.bizintelligence.tv.


  • TEDCred score: +677.80 TEDCred reflects your contribution to the TED community.

  • +3

    A comment on Talk: Malcolm Gladwell: The unheard story of David and Goliath

    Oct 21 2013: Outstanding Talk as always. I've met Malcolm a couple times before and he's just genius. Yes - the facts might not all be there but, that's really beside the point. Reading through the comments, it appears to me that many might take the biblical reference and the research points too literally. Gladwell's point really has nothing to do with the bible. He's using the parable as a memorable analogy.

    His point is: "don't let yourself believe that, if you appear smaller, you are indeed smaller". This is relevant in business (when competing against larger companies than yours). This is relevant in school (if you are bullied by bigger kids).

    His point is that, we've been thinking for years that David's victory was improbable. BUT, it is not - if you look at the facts (not in a biblical sense, but in the way David perceives himself and uses his strength), you'll see that Goliath was bound to lose.

    Analytically Yours,
  • +2

    A comment on Talk: Bono: The good news on poverty (Yes, there's good news)

    Mar 16 2013: "Facts, like People, want to be free" - best quote ever. Very well done Bono and congratulations on embracing your "inner Nerd" to go from an 'activist' to a fact-ivist. Entertaining, awesome.

    Analytically Yours,
  • A comment on Talk: Rory Sutherland: Life lessons from an ad man

    Sep 16 2012: Simply brilliant.
  • +3

    A comment on Talk: Brené Brown: Listening to shame

    Mar 16 2012: Brené is a fantastic and an authentic speaker. After I saw this talk at TED this year, I came back and shared it (plus the one she did at TedXhouston) with everyone I knew.

    This talk is so powerful, it is difficult to find words to describe it. What's more - it gets better the more you listen to it (I must have watched it 20+ times at this point).

  • +2

    A comment on Talk: Andrew Stanton: The clues to a great story

    Mar 7 2012: Great story telling! I love the joke at the beginning (even if a little risque) and the technique Andrew's using by starting with the end!

    The guidance on making the audience care and making them work for their lunch is a great one.

    I did notice a small slip at Min 8:50 - I think he meant for Woody to "prevent harm" and Marlin "to do what's best for his child", right?

  • +2

    A comment on Talk: Bryan Stevenson: We need to talk about an injustice

    Mar 5 2012: I was at TED this week and this was my favorite talk. Bryan is authentic and talks about his cause with passion. Best quote in his speech: "the character of a society is not defined by how it treats the rich, but rather, by how it teaches its poor".

  • A comment on Talk: Brené Brown: The power of vulnerability

    Mar 3 2012: I saw Brené present at TED this week and this talk was one of the most inspiration talks of the event.

  • +1

    A comment on Talk: Vijay Kumar: Robots that fly ... and cooperate

    Mar 1 2012: I'm at TED this week, and, so far this presentation has been the most impactful to me - technologically (there has been a lot more others impactful ones but in different ways)

    Analytically Yours,
  • A reply on Talk: Lucien Engelen: Crowdsource your health

    Feb 25 2012: Lucien - you may absolutely use the AHAAS acronym. In fact, help yourself to the slides as well. You can find them at http://slidesha.re/xkB4bQ

    Thanks for the books' recommandations!

  • +1

    A comment on Talk: Avi Rubin: All your devices can be hacked

    Feb 25 2012: Very scary!

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