About me
Born in Tijuana, Baja California Mexico. Self taught (frustrated) graphic designer. Day Job= leader of social development initiatives at Urbi. Entrepreneur= Aspiring winemaker. More »
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Location:
Mexico, ensenada,baja california -
Current organization
Urbi -
Past organizations:
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Gender:
Male -
Areas of expertise:
Communications - public relations, Marketing + Branding, Graphic & Design, Strategic Communications
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I am:
Artist, Brainstormer, Concerned citizen, Designer, Entrepreneur, Event planner, Idea generator, Promoter, Startup -
Languages:
English, Spanish -
My website links:
urbi, encuentro guadalupe
Comments
TEDCred score: +700
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A comment on Talk: The Infinite House
11 years ago I read this in a wall at TBWA offices in Mexico City:
"For a creative idea to be successful, first it needs to be BIG, but overall it needs to be solidly anchored in what the brand is, and what the brand believe, otherwise is just a scam. And the virtue that makes an idea BIG, is that in essence is sufficiently SIMPLE so it can travel everywhere the brand goes, not only advertising media, the experience that customers (and stakeholders) have with the brand needs to resonate with the creative idea, with the brand's DNA"
Since then, every time I see a creative idea I always wonder.
p.s. I added (Stakholders) and CAPS, and it was originally in Spanish