TED Community » Eric Kogelschatz

About Me

At-A-Glance
- Director of Strategy & Insights, Arras Keathley
- Co-Founder, shark&minnow
- Co-Founder, TEDxCLE
- Michigan State University Alumni
- Crain’s Cleveland Business 40 Under 40 Class of 2012
- Cleveland Magazine’s Most Interesting People 2012
- 2010 SXSW Interactive Festival Panel Creator and Speaker for “Big Brother in Your Brain: Neuroscience and Marketing“
Biography
Curiosity and a passion for learning has fostered a perspective on advertising rooted in creativity and strategy for Eric Kogelschatz, and a belief that advertising is a true balance of art and science.
Kogelschatz holds a Bachelor of Arts in Advertising and Master of Arts in Advertising with an emphasis in qualitative and quantitative research from Michigan State University. He began his career at Ogilvy & Mather on the Ford, Lincoln and Mercury brands across all channels. While at Ogilvy he also worked on the United Way, Pulte Homes and Motorcraft accounts.
To concentrate his career on digital advertising, Kogelschatz moved from Detroit to Boston to work for Modernista. There he managed all digital work on the Cadillac account including product launches for the 2008 CTS, 2009 Escalade Hybrid, 2010 CTS Sport Wagon and 2010 SRX Crossover as well as campaigns for NFL Super Bowl XLIV and XLIII, and Tour de France 2009.
In September of 2009, Kogelschatz moved to Cleveland with his wife, Hallie Bram Kogelschatz, to help the urban revitalization efforts happening in the rust belt region. As catalyst for this, Eric and Hallie co-founded TEDxCLE, the first ever TEDx event in Cleveland, Ohio to share Cleveland innovation, development and positive change with the world.
In Cleveland, Kogelschatz continued to pursue his career in advertising and worked at Marcus Thomas as a Senior Account Executive on the Nestle account managing the Hot Pockets brand on programs such as HULU, Facebook, Major League Gaming, Playstation and XBOX.
Kogelschatz then worked at The Adcom Group as Director of Strategy and Insights across all companies: Adcom, Optiem, Landau and Uppercut Motion + Sound on brands such as Cleveland Clinic, KeyBank, Sherwin-Williams, Moen, Ridgid, and many more. He built the Insights Department from the ground up. This department integrates the disciplines of research, strategy and user experience. Also, he is the student outreach director at Cleveland State University College of Liberal Arts & Social Sciences School for the partnership with The Adcom Group, managing the internship program, Confessions of Mad Men Speaking Series and curriculum revitalization program.
In September of 2012, Kogelschatz accepted a position at Arras Keathley as the Director of Strategy & Insights, where he work son research, strategy and analytics programs for great brands such as GE Lighting and Cub Cadet.
Awards & Accolades
- 2010 SXSW Interactive Festival. Kogelschatz is perpetually curious, and relentlessly monitors innovations in order to adopt new technologies and optimize strategies on the behalf of clients. This is evident from his involvement in the 2010 SXSW Interactive Festival where he curated, organized and spoke on the panel “Big Brother in Your Brain: Neuroscience and Marketing” including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive Creative Director, Brand Content Innovation at SapientNitro; and Dr. Danielle Stolzenberg, Assistant Professor of Neuroscience at the University of California, Davis.
- Cleveland Magazine’s Most Interesting People 2012
- Crain’s Cleveland Business 40 Under 40 Class of 2012
- Cleveland Jewish News Jews of Interest 2013