Red Maxwell is President and founder of Onramp Branding. Before that , Red started the in-house advertising design and photography departments at Polo Ralph Lauren. A three time winner of the London International Advertising Awards, he has developed major brand introductions for Wrangler Jeans, Danone Foods, Foster's Brewing Company and Planters LifeSavers.
Red is also a pioneer of internet marketing and has launched online sites and promotions for Hanes, Duke Energy, Sara Lee Foods, Accenture Netscape and Yahoo! He is the designer and advisor to web 2.0 web site SQUIDOO and collaborates closely with Seth Godin. Red is co-founder of JUVENATION.ORG, the world's largest T1 Diabetes online community.
Red has held the position of Chief Marketing Officer for the SilkRoad Equity family of companies, which include InterAct Public Safety Systems, SilkRoad technology, SolidSpace, TrueSystems and MissionMode.
Red has served on numerous boards for major non-profits such as the Juvenile Diabetes Research Foundation, the Southeastern Center for Contemporary Art and the Mental Health Association. Red is a co-author of The Wall Street Journal Business Bestseller, The Big Moo.
finding a cure for diabetes and using the internet to make the world a better place.
The web is about sharing. Sharing ideas. Sharing resources.
Web 2.0's challenge is to harness the internet's ability to help people advance our greater understanding of each other and of the world around us. We may then create ways to make positive and tangible change. Innovation- that's the promise of what we'll share.
You can check out this concept in action at www.squidoo.com, a Web 2.0 experiment I'm working on with my friend Seth Godin and Juvenation.org a social networking platform for the diabetes community that I founded.
Electronic persuasion and propaganda. Crowdsourced knowledge.
Cartooning
At my first TED conference, James Crick told me that winning the Nobel Prize didn't result in more dates. I wonder if this revelation will make people leave their Nobel prize accolades off their Match.com profiles.
23:41 Posted: Mar 2012
Views: 687,601 | Comments: 295
20:06 Posted: Mar 2010
Views: 985,615 | Comments: 265
18:44 Posted: Mar 2008
Views: 8,522,363 | Comments: 2110
16:17 Posted: Jun 2006
Views: 1,445,341 | Comments: 214
19:24 Posted: Jun 2006
Views: 10,643,626 | Comments: 2457
TEDCred score: +200 TEDCred reflects your contribution to the TED community.
A comment on Talk: Jennifer Pahlka: Coding a better government
Her vision is a powerful one: She wants to build not just a crowd of voices- but also a crowd of hands.
A reply on Talk: Bryan Stevenson: We need to talk about an injustice
"The opposite of poverty is not wealth. The opposite of poverty is justice."
Think about that a moment.
It's a corollary to the maxim that money can't buy happiness. This idea, however, is a deep insight that we can build an entire civilization around.
The source of the message is important too. Coming from the lips of a man who deals daily with the poor, racial injustice and death row cases, his words ring with great purity. By making connections to his black racial heritage, Bryan's argument was delivered with incredible power.
Many attendees after the talk told me that Bryan should have been awarded the TED prize. Chris Anderson did even better- on the last day of the conference he raised $1.1 Million within minutes through live pledges for Bryan's cause.
TEDsters like Bryan are changing the world for the better. It's inspiring to see the entire TED community rise up to support him in it.
A comment on Conversation: Should we ask kids to help us solving the real world problems? And if yes, how?
Shouldn't we, an older generation of leaders. approach the world's toughest problems with the same humility? Shouldn't we be open to fresh, child-like ideas and approaches that are not jaded? Shouldn't we enact systems to be able to "hear" their feedback?
The power of crowdsourcing relies on the confluence of many, divergent perspectives. Why not have a humble enough approach to include the input of children?
A reply on Talk: Anthony Atala: Printing a human kidney
1.) The organs are grown from the patient's own cells which eliminate the need for anti-rejection therapy.
2.) Cellular regeneration technologies are being developed by his team which may hold potential avenues for a cure for diseases such as diabetes, alzheimer's and parkinson's.
We see the future, and at TED, it seems the future is NOW.
A comment on Talk: Nigel Marsh: How to make work-life balance work
A comment on Talk: Daniel Kahneman: The riddle of experience vs. memory
Will you serve your remembering self or your experiencing self?
A comment on Talk: Jill Bolte Taylor's stroke of insight
A comment on Talk: Rives controls the Internet
Art and poetry from insightful minds like Rives' help us comprehend technological progress on human terms. Through metaphor. Through humor. Through verse.
A comment on Talk: Seth Godin on standing out
A comment on Talk: Eva Vertes looks to the future of medicine