Aug 16 2010: I am in the design stage of a similar project for the hotel and industrial laundry industry in Mexico. Our goal is to reduce water consumption for 1 average hotel by 1,000,000 Liters / month. Interestingly, we have considered a similar approach as Dr. Clay. Might be worth collaborating.
Dec 2 2008: Despite the "foreplay" part at the beginning I have to admit that this is a very interesting talk that should be shared with entrepreneurship students. The purpose is not to tell them that they have to invest in primary research or switch disciplines. More, I think that it should inspire and motivate them to pursue the interaction with people and experts from other disciplines. It will enable them to discover meaningful and sustainable business ideas.
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