Have created engaging, innovative marketing approaches for a range of diverse markets including energy, Internet, manufacturing, and professional services.
Drove the development of mission-critical Internet software for two Fortune 100 companies. Specific projects included concepting and implementing the first content management and online auction systems for Caterpillar Inc.
Concepted and authored "Giant Steps," a series of books that chronicled the enterprise rollout and ongoing progress of Caterpillar 6 Sigma. The books helped engage Caterpillar employees, dealers, suppliers, and customers in embracing 6 Sigma as a way to drive business efficiencies.
Concepted and authored "Adventures in Business," a series of books that captured the transformation of the role and range of the Office of the CFO at Caterpillar Inc., a transformation that led to a significant reorganization of the company.
Worked with a wide range of professional services companies to develop workshops, forums, and seminars to promote teamwork, sales, and professional development.
Developed MAST, an original marketing framework for analyzing company cultures. MAST—an acronym for Meaning, Action, Structure, and Truth—guides the development of strategies to implement enterprise level change.
Areas of Expertise
Creative and Innovation, Writing - Book, Feature, Series, Facilitation of groups, Web & Design
An idea worth spreading
MAST—Meaning, Action, Structure, Truth: In every culture there are things we believe (Meaning), things we do (Action), things we don't do (Structure) and things we know (Truth). In religious and non-religious belief systems, Meaning tends to drive everything else. In business, Truth or the bottom line tends to drive everything else. In governments, Structure or law tends to drive everything else. In science, Truth or the current paradigm tends to drive everything else. But we are people who weave in and out of many roles in our lives. We grow in all of these areas, and I believe it's the balance that makes life wonderful.
I'm passionate about
I want to be a bridge in my life, a person who helps people who don't see eye-to-eye learn how to accept and understand each other as fellow travelers on this little blue dot in space.
Talk to me about
Talk to me about ideas.
My TED story
I've been following TED since I first heard of the organization. I think that was back in the '90s. I love the concept of sharing ideas, and in the Internet age ideas are more important than ever.