Anna Choi

Founder & Event Producer, TEDxBellevue
Mountlake Terrace, WA, United States

About Anna


Anna Choi is fiercely committed to empowering the next generation of global leaders by unleashing creativity in community and collaboration. As Founder of JoySprout Productions, Anna creates remarkable event experiences for cause-driven organizations. She provides thought leaders a platform to share their cause, attract their tribe, and build a sustainable community for social change.

Anna has a unique perspective: not only has she lived abroad in Italy and South Korea and visited Africa, Costa Rica, and Qatar, but she has also been trained as both an artist and a financial planner! She published her children's book, Aida and the Duke of Doubt, after selling her financial planning practice in 2010.

During 2008, Anna discovered how investing in women entrepreneurs and early childhood education were one of the smartest and most powerful investments for our future in transforming a solely profit-based economy to a local, happiness-based economy. Since then, Anna’s had a heart for serving women "socialpreneurs."

Anna brings her 5,000+ hours of professional training and development in communication, leadership, and team management to organizations so that they can manifest their vision, effect social change, and unleash joy along the way! Anna lives in Seattle with her husband and toddler Eli.

Fun Facts
-Anna naturally birthed her son in water, at the Center for Birth.
-Anna has won several gold and silver medals in competitive violin competitions. When Benaroya Hall debuted, Anna performed the Mendelssohn Concerto on her violin as part of the final act of the night.
-Anna’s hiked to the bottom of Grand Canyon and went backpacking with her son when he was 7 months old, still nursing.

Areas of Expertise

Transformation of Human Being, Leadership Development, Personal Growth, Author - Speaker, Family Communicaiton and Leadership Coaching

An idea worth spreading

1. Transforming our profit-based economy to one based on human happiness (thank you David Korten for providing a blueprint) through sustainable local communities.
2. Real Life 101: Educate our next generation by teaching them real life skills like managing money, budgeting, sexuality, communication, listening, finding a career, balancing life, time management, dating, etc. 3. Educating, empowering, and providing tools for healthy, low risk expecting mothers who want a natural birth. Right now in the US, 1 in 3 low-risk, healthy women end up getting cesearean births, which impacts how our next generation is born into the world. In another US community, 1 in 99 women have birth by Cesarean. Let's close that gap.

I'm passionate about

global leadership, transforming what it means to be human, sustainable happiness, pre-K education, women entrepreneurs, transforming philanthropy, voluntary simplicity, "real life" education

Talk to me about

event planning, event production, event marketing, leadership development, creativity, joy, transforming what it means to be human, creating local sustainable communities

People don't know I'm good at

Drawing, violin, dancing, and cooking

My TED story

I love TED talks. I am the Founder and Curator for TEDxBellevue in the state of Washington in the US. Inspired to manifest Sustainable Happiness in the world by transforming our economy from profit based to human based, I became Curator for TEDxBellevue. I helped on Sponsorship for TEDxRainier last fall, and have attended TEDxWomenSeattle, TEDxRedmond, TEDxSeattleYouth, and TEDxChange. I attended TEDxSummit for TEDx Organizers, organized a TEDxBellevue LIVE event, and created a sold-out $100/ticket TEDxBellevue event, themed Sustainable Happiness, on 9-30-12 and on A New Reality on 9-7-13.

Favorite talks

Comments & conversations

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Anna Choi
Posted about 3 years ago
In 2011, is it possible to make undergraduate and graduate degrees/licenses less expensive and equally available to everyone?
Yes Tony! If degrees and licenses were awarded based on demonstrated competence and long term projects rather than time spent in classrooms, what would be possible? This model is already at play in existing organizations like Boy Scouts. Ie. To be ranked an Eagle status, a scout must do a service project along with other criteria (Earns a minimum of 21 merit badges, demonstrate Scout Spirit, take part in a Scoutmaster conference, etc) This criteria list could be directly translated for professional and academic degrees (ie. earn a minimum of X community hours in X field of study, complete a community service project in your field and measure its impact on society, etc. Schools like Evergreen College or Antioch University in Washington state are using "demonstrated competence" models for earning degrees, within an institutional setting--getting the best of both worlds. I was lucky enough to be benefactor of such a degree where it was earned based on field experience vs. test scores alone (We surveyed 300 residents of low income neighborhoods on their needs that was presented to our City of Seattle's Office of Sustainability and Environment who were looking at where to next allocate their budget by directly asking neighborhood residents). Students of the major were required to create a senior project--much like an Eagle Scout--and got to have real world results that impacted our community as well as build resume experience for the "real world."