TED Community » Frederic Chanut

About Me

Frederic Chanut is the Founder and Managing Director of In Marketing We Trust, a Digital Media Agency based in Sydney. He's particularly passionate about SEO and the Algorithic world of Search Engine, Frederic also runs the SEO team of a leading online travel agency. In his limited spare time, Frederic enjoys surfing, cooking and socialising around a glass of Bordeaux or Australian Shiraz. .

Location:
Australia, Sydney
Current organization:
In Marketing We Trust
Current role:
Director
Gender:
Male
Areas of expertise:
SEO, Search Engine Optimisation, Digital Marketing
Languages:
English, French, Russian, German
My website links:
SEO Agency Sydney
Universities:
Macquarie University - Sydney
Member Picture

More About Me

I'm passionate about

Social transformation made possible by progress of technology.

An idea worth spreading

Free and global education, in a way that Wikipedia initiated the concept of sharing knowledge, so should we push for more open education.

Talk to me about

Anything Digital & Mobile. Transformation of our life by the access of an ubiquitous network of information, thoughts and productive means.

My TED Story

To be written...

Comments

  • TEDCred score: 0.00 TEDCred reflects your contribution to the TED community.

  • A comment on Conversation: Is it acceptable for a government to block media that it deems inaccurate or damaging under any circumstances? (social or cable)

    Aug 16 2011: I am personally against Media Bans of all sort.
    I would see a form of classification of Media being published as appropriate. Whether it be enforced of self-imposed is a different topic.

    Admitting that content published by oneself could be graphical, erotic or simply NSFW, would certainly enhance the credibility of social media without entering in the debate of whether content should be blocked or not.

    If some, amongst citizens, decide to restrict their access to certain type of information, so be it! This view however should be let to the decision of the individual (or their parent if too young).

  • A comment on Conversation: How should media companies use Twitter?

    Aug 16 2011: @ Martin,
    Great Answer.

    On your point: People are there to be social, so companies should also be social and have a voice.
    Twitter being a string of consciousness, Media could be excused not to be entirely social even on platforms described as such.

    I think Twitter can be used specifically as a

    1) Differentiated broadcasting channel.
    2) Customer Engagement Tool & Measurement
    3) Information in-bound funnel (select who you follow/list and an appropriate stream of conciousness can help reveal macro elements, ex. trending places, behaviours, social reactions)
    4) Acquisition channel - Twitter and Micro blogging as a Mktg and distribution channel of its own. (halfway between Email and Site)

    Hope this helps.

    Cheers,
    Freddy

Favorite talks

This member doesn't have any favorite talks yet.