anna baba Posted about 2 years ago Can advertising be both a force for commerce AND a force for good? Kudos for coming here to discuss this, Laura. I have long seen advertising as having enormous potential for good but the balancing act you people have to perform - as described in your OP - is a hard one and, sadly, a lot of the time we see more hard sell than the 'selling' of something good for people.. Relevance, and help with making wise choices are absolutely the areas which need addressing, imo. May I ask how much ethical discussion goes on before it is decided to proceed with an advertising project? Or is it, as many think, really all money driven? We know so much more about health now, maybe a rethink of what kind of ads should take priority is needed. I believe that companies who played along with this could earn serious respect - and we have to try to get away from the 'all big corporations are bad' mindset, which is just divisive. Personally I would like to see the genius behind Coca Cola ads used - by that firm, even - to promote a healthy drink AS WELL. Then people would have a real choice. Ditto with other big brands selling small luxury goods. That's what we want, but there is also what our bodies need..