Jan 25 2012: Kudos for coming here to discuss this, Laura. I have long seen advertising as having enormous potential for good but the balancing act you people have to perform - as described in your OP - is a hard one and, sadly, a lot of the time we see more hard sell than the 'selling' of something good for people..
Relevance, and help with making wise choices are absolutely the areas which need addressing, imo. May I ask how much ethical discussion goes on before it is decided to proceed with an advertising project? Or is it, as many think, really all money driven?
We know so much more about health now, maybe a rethink of what kind of ads should take priority is needed. I believe that companies who played along with this could earn serious respect - and we have to try to get away from the 'all big corporations are bad' mindset, which is just divisive.
Personally I would like to see the genius behind Coca Cola ads used - by that firm, even - to promote a healthy drink AS WELL. Then people would have a real choice. Ditto with other big brands selling small luxury goods. That's what we want, but there is also what our bodies need..
Jan 7 2012: A terrific talk, well structured and about a dream that can be realised. I hope it goes into
lots of educational institutions as well as all over the web, all over the world.
Jul 4 2011: Hi, as some babas are not so old, might it not be possible to recruit them to the play revolution? I certainly have every intention of letting my vnutsi climb trees, play in puddles, learn how to fall and laugh about it and pick themselves up..
Thank you for such a lively and positive talk. I love Bulgaria and can't wait to see good results from this new revolution. Play on!
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A comment on Conversation: Can advertising be both a force for commerce AND a force for good?
Relevance, and help with making wise choices are absolutely the areas which need addressing, imo. May I ask how much ethical discussion goes on before it is decided to proceed with an advertising project? Or is it, as many think, really all money driven?
We know so much more about health now, maybe a rethink of what kind of ads should take priority is needed. I believe that companies who played along with this could earn serious respect - and we have to try to get away from the 'all big corporations are bad' mindset, which is just divisive.
Personally I would like to see the genius behind Coca Cola ads used - by that firm, even - to promote a healthy drink AS WELL. Then people would have a real choice. Ditto with other big brands selling small luxury goods. That's what we want, but there is also what our bodies need..
A comment on Talk: Nate Garvis: Change our culture, change our world
lots of educational institutions as well as all over the web, all over the world.
A reply on Talk: Steve Keil: A manifesto for play, for Bulgaria and beyond
Thank you for such a lively and positive talk. I love Bulgaria and can't wait to see good results from this new revolution. Play on!