Davor Schwarz Posted over 3 years ago Bill Ford: A future beyond traffic gridlock The biggest problem isn't what people need - its what people want. Its what people have been told is they need by car companies and what those are giving the people. I don't need a phone that can cook me a dinner I just want a phone with simple number dial and answer or hang up button - where can I buy one of those? Same goes for the car - what I want is a safe thing that will get me from A to B - i don't need power this and that and certainly don't need the car that would drive me around but if they make em and advertising machinery starts making me want them... So in other words what im saying is that we need to generate a new want. The one for people wanting practical solutions - the one that will result in practical solutions beeing made and served to us. In my experience the biggest solutions are often very simple - like why do we all have to start and finish work at same time? Why is saturday and sunday weekend - why cant i have monday and tuesday no work days and work saturday and sunday - wouldnt that reduce the traffic congestion by 70% if people could have any 2 consecutive days as their weekend? Not to mention going to the beach on your weekend day not being crammed next to every tom dick and harry simultaneously. And the business can increase their productivity with 7 day turnarround. Retail sector would benefit too with people shopping 7 days instead only on the weekend. No overtime pay expences etc. Why do i have to drive my car 30km just to go to a restaurant/work in the city. What if i could have my car carried to the city than hop out and drive to the restaurant/work once im in the city area avoiding congested roads. We have boats that carry cars - why not trains. Even better why couldnt i just take the train to one main stop in the city and than have some kind of tiny rent a car/bike for local commute within city area at my disposal. Think people - there are much simple solutions out there - when we step out of the box.