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About Me

I am Deepak Chawla, an independent brand identity designer based in Melbourne, Australia. I create strategic brand identity systems for all types of organisations, which help them engage with their customers and improve the relationship. I work with my clients to create and reinvent their brand positioning using their brand identity and its associations.
For a better brand image, I use effective brand attributes to help the clients innovate new pathways, and in turn work on building a profitable brand equity.

Location:
Australia, Melbourne
Current organization:
DEE CH Design
Current role:
Brand Identity designer
Gender:
Male
My website links:
DEE CH Design
Member Picture

Comments

  • TEDCred score: +0.20 TEDCred reflects your contribution to the TED community.

  • A comment on Talk: Kid President: I think we all need a pep talk

    Feb 17 2013: Cute and inspiring.

  • A comment on Talk: Usman Riaz and Preston Reed: A young guitarist meets his hero

    Jul 8 2012: I loved the performance.
  • +1

    A reply on Conversation: Update me on by-product theory of the evolution of religion

    Oct 4 2011: Interesting theory. We create certain myths to make sense of things we don't understand about but seek for their understanding.
  • +1

    A comment on Conversation: why do we differentiate classroom learning with general[daily life] learning

    Oct 4 2011: There is an importance and a place for both ways of learning. One shouldn't cease the benefits and growth of another in any way. I don't think that classroom atmosphere degrades the education system but it somewhat limits the scope, if considered without real life experience. We need to take both ways in similar proportions to be successful as a human being. You are right in saying that our thinking needs to altered to make the learning process more meaningful. Have a look at this related ted talk by Geoff Mulgan: http://www.ted.com/talks/geoff_mulgan_a_short_intro_to_the_studio_school.html

  • A reply on Conversation: Why there are not many sustainable brands in the market with clear idea and objective?

    Oct 1 2011: You are right Sablcious but we can't work with this one side of the equation. We need to look at another side of the world of brands as well having effect on our being in an enormous way. China is there because of plenty of economical, industrial and human resources they possess. Its not about throw away products. In fact it's not even about physical products; it's about the face of the businesses, corporations and our society.
    Remember, now the power is in the hands of individuals. End users define the success of any product/service. So for a business to be successful they need to have effective and well planned brand strategies to create an impact on the end users.

  • A reply on Conversation: Why there are not many sustainable brands in the market with clear idea and objective?

    Sep 27 2011: You are somewhat right, Lulgi. But symbols are essentially a part of any brand. Symbols in isolation can never achieve their goal. They need an identity to support them. Indeed, symbols are our live culture.
    Thanks for your comment.

  • A reply on Conversation: Why there are not many sustainable brands in the market with clear idea and objective?

    Sep 27 2011: Salim, if you read it again carefully, you will understand what I meant. "I don't need 'just' a discussion." Only discussions never help. Executing the ideas is vital. Thanks for the comment, though.

  • A reply on Conversation: Why there are not many sustainable brands in the market with clear idea and objective?

    Sep 27 2011: Hi Debra,
    I think I read one of Porter's article in Harvard Business Review magazine long time back. He is indeed a pioneer in the field of competitive strategy. I shall dig more into his publications. He is absolutely right regarding the social impact a corporation can make. Brand platforms such as RED ( ) are making a big difference with their collaborative efforts. We need more of such collaborations in the business world. Corporations need to be conscious enough to create social campaigns and work ethically, which can be achieved with the help of restructuring their brand idea and their social interactions. They need brand strategies for improving their reputation in the market. It may sound cynical on their part but if the effect is extensive, benefitting thousands of people if not millions, we would happily accept such brands.
    Debra, I appreciate your comment/suggestion and your assistance. If you know any (for profit or not for profit) organisation/corporation who is interested in creating a sustainable and ethical brand for itself, do forward it to us. We would be happy to guide and help such corporations create effective brands.
    Thanks.

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