Deepak Chawla

Brand Identity designer, DEE CH Design
Melbourne, Australia

About Deepak

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Bio

I am Deepak Chawla, an independent brand identity designer based in Melbourne, Australia. I create strategic brand identity systems for all types of organisations, which help them engage with their customers and improve the relationship. I work with my clients to create and reinvent their brand positioning using their brand identity and its associations.
For a better brand image, I use effective brand attributes to help the clients innovate new pathways, and in turn work on building a profitable brand equity.

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Comments & conversations

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Deepak Chawla
Posted over 2 years ago
why do we differentiate classroom learning with general[daily life] learning
There is an importance and a place for both ways of learning. One shouldn't cease the benefits and growth of another in any way. I don't think that classroom atmosphere degrades the education system but it somewhat limits the scope, if considered without real life experience. We need to take both ways in similar proportions to be successful as a human being. You are right in saying that our thinking needs to altered to make the learning process more meaningful. Have a look at this related ted talk by Geoff Mulgan: http://www.ted.com/talks/geoff_mulgan_a_short_intro_to_the_studio_school.html
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Deepak Chawla
Posted over 2 years ago
Why there are not many sustainable brands in the market with clear idea and objective?
You are right Sablcious but we can't work with this one side of the equation. We need to look at another side of the world of brands as well having effect on our being in an enormous way. China is there because of plenty of economical, industrial and human resources they possess. Its not about throw away products. In fact it's not even about physical products; it's about the face of the businesses, corporations and our society. Remember, now the power is in the hands of individuals. End users define the success of any product/service. So for a business to be successful they need to have effective and well planned brand strategies to create an impact on the end users.
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Deepak Chawla
Posted over 2 years ago
Why there are not many sustainable brands in the market with clear idea and objective?
Hi Debra, I think I read one of Porter's article in Harvard Business Review magazine long time back. He is indeed a pioneer in the field of competitive strategy. I shall dig more into his publications. He is absolutely right regarding the social impact a corporation can make. Brand platforms such as RED ( ) are making a big difference with their collaborative efforts. We need more of such collaborations in the business world. Corporations need to be conscious enough to create social campaigns and work ethically, which can be achieved with the help of restructuring their brand idea and their social interactions. They need brand strategies for improving their reputation in the market. It may sound cynical on their part but if the effect is extensive, benefitting thousands of people if not millions, we would happily accept such brands. Debra, I appreciate your comment/suggestion and your assistance. If you know any (for profit or not for profit) organisation/corporation who is interested in creating a sustainable and ethical brand for itself, do forward it to us. We would be happy to guide and help such corporations create effective brands. Thanks.