Kevin Raney Posted over 3 years ago What makes for a fun business? James, that is another great question. In some cases, synchronicity will help guide those folks to a common creative space but sometimes you have to really dig to find other folks. I always thought you could use social tools like Twitter or Facebook to find those folks but those tools need to be focused on the types of people you are seeking, similar to what TED.com does with their site. They are out there and all they need is a compassionate incentive and they will dive right in.