Joe Mathews

Litchfield, CT, United States

About Joe


Joe Mathews, Founding Partner
Founder of Franchise Performance Group, has over 20 years experience with such national chains as Subway, Blimpies, Motophoto, and Entrepreneur’s Source. Mathews specializes in the area of franchisee recruitment, sales, and franchisee performance. He is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executives). Mathews is author of two books, Street Smart Franchising with Don Debolt and Deb Percival and Meaning of Life Project.

An idea worth spreading

"We don't see the world as it is, we see the world as we are." Anaïs Nin. The idea is always look at yourself first before you at others. "Preach the Gospel always, and if necessary, use words." St. Francis of Assissi. Keep your mouth shut and do good.

I'm passionate about

God, Jesus, and how and why we do what we do.

People don't know I'm good at

sales, marketing, training, behavior and the people side of business.

Comments & conversations

Joe Mathews
Posted about 4 years ago
Do you have a story where yours or someone's smile totally changed the outcome of an unpleasant situation?
My brother Danny MC'ed a wedding for a friend where in the middle of hte reception the groom's 95 year-old aunt dropped dead at her table. They thought about cancelling the rest of the reception. My brother asked, "What would she have wanted?" the gren oom said, "to have fun." My brother took the microphone, went to the front of the dance floor and in a phony Disc Jockey voice said, "Are you ready to laugh??????" and took a pause and let everyone be uncomfortable. THen he said again, "I can't hear you.....are you ready to laugh??????" Then he paused, and finally somebody snickered at the obvious uncomfortableness of the situation. Then the one snicker turned to two, which gave the room permission to laugh at the obvious "You can't make this kind of bad up" irony of the situation. In the end, while eveyone was sad at the loss, the wedding reception itself was a happy memory.