TM Lutas Posted over 2 years ago Roger McNamee: 6 ways to save the internet If you type in yelp to get there, do you see a paid link for yelp or a free one? As of writing, Yelp doesn't by ads for its own name keyword. In that scenario, Google loses money (a very tiny fraction of a cent but still) because they only get paid when you click on a paid ad. Google searches that do not result in revenue are overhead. The number of companies that buy advertising on google on their own company name is shrinking as they get more educated.