Malcolm McCulloch Posted almost 4 years ago Should University students be treated as customers? If so, what are student/customers entitled to expect? Yes. Customers, so long as they are there to buy learning. Students who believe they are buying degrees; students who don't want to be challenged... they are the problem. Students are paying for learning, should expect a high return of knowledge and insight for their money, and should be annoyed if they don't receive it.