Brett Shockley Posted about 3 years ago In sales, how can you love the people when so many seem un-lovable? Hi Steve. I've been a sales person for a lot of my life, so I understand your struggle. I think the answer is in acceptance and allowing your prospects to be who they are and want what they want. It's very easy in sales to get caught up in wanting them to buy (since your pay depends on it). However, people don't buy because you want them to. They buy because they see benefit to themselves. Taking a curious attitude to who they are and what they want will allow you to find out if there are ways your product/service will improve their life (and these are not necessarily the benefits you see in your product). Some of the sales I have made were (in my eyes) for entirely stupid reasons. But who cares. That's what's important to them, so who am I to say they are wrong. I don't have to understand it fully. I just understand that it's important to them. I think that shows "love" by caring about them and respecting their point of view, however different it is from mine.