• Intelligent & intuitive thinker: Proven ability in assessing dynamic situations, and crafting and implementing inspired solutions.
• Marketing strategist: Design effective, creative programs to increase sales and exposure.
• Organizational & management expert: Persuasive communicator with excellent written and verbal skills.
• Relationship developer & consensus promoter: Negotiating and managing partnerships, building long-term relationships, and creating community.
• Systems innovator: Excellence at improving operations, integrating technology, database design/development and SAAS development. Fluent in Excel, Office, Google Docs/Wave, & Filemaker.
• (stealth startup – in pre-registration), 2010/2011, Boston, MA – Developed and implemented social media marketing for “group-buying” start up. Supervised social media team. Recruited interns/developers. Developed and implemented business development strategy and outreach that targeted high margin products and services for inclusion in group buying model. Crafted viral marketing outreach strategy.
• Bay Area Wedding Fair, 2010, Danville, CA – Created social media marketing strategy to establish BAWF as industry leader and consumer resource for brides to be. Cross promoted with online ad verticals, blogs, and Twitter. Created incentification program with promotions, contests, and B2B outreach.
• Berkeley Community Acupuncture, 2010/2011, Berkeley, CA – Created marketing strategy that incorporated online video, testimonial advertising, social media integration, and targeted marketing outreach (Facebook ads and local online resources).
• Dave’s Crazy Cookies, 2011, Berkeley, CA – Redesigned Facebook page with greater customization, developed social media outreach strategy, and implemented customer generated content (15 sec video clips). Developed marketing strategy: PR outreach, development of mobile and Facebook apps, group-buying offers, Yelp, Google offers/places, etc.
• DIGIVAM, 2010, Newark, CA. Created strategic vision, developed and implemented marketing plan to target SMBs and ad verticals, and represented startup at meetings with funding sources (SVASE, Scaled Ventures) for company that provides SAAS based video content management for interactive video. Created promotional video assets for SVASE Launch Silicon Valley 2010. Secured sponsorship for SVASE LSV2010.
• Discount Decorating, St. Louis, MO - Created Facebook page with customized content, developed social media outreach strategy (including development and integration of mobile and FB apps), and implemented customer generated content (video/picture). Created incentification program to promote products on all social media channels.
• Goldenvision2020 & Myopia Prevention Center, 2011, Southern California, - Redesigned social media marketing outreach. Created six Facebook sites, web assets, and blogs to promote product and service information, and consumer resource center for Myopia Prevention. Developed highly effective incentification program with targeted content, incentives, and health education resources.
• Jewish Bohemian, 2010-2011, San Francisco, CA – Developed and integrated social media outreach (Facebook, blog, Twitter, YouTube) program to promote Dovid Krafchow’s new book 2012 And The Cabala. Developed and promoted online conversations in relevant forums. Setup content syndication and monetization.
• Laser Vue Eye Center & Medical Spa, 2010/2011, Bay Area, CA – Redesigned social media marketing outreach (customized Facebook page). Created consumer resource center and highly effective incentification program. Integrated video assets in all social media channels. Created targeted Facebook promotions and contests. Coordinated Yelp account, offers, and reviewer follow-up. Incentivised posting on all social media channels. Developed marketing outreach for custom LaserVue app.
• Little Bird Community Acupuncture, 2010, Washington, DC – Designed marketing plan for newly opened business with unique health model that included local targeting, online advertising, testimonial marketing, and social media integration.
• Meet At Recess, 2011, Toronto, CA – Designed Facebook site and strategy for “The Academic Social Network”. Integrated educational resources for teachers, students and parents into a FB site that offered educational tools, programs and resources to FB community. Created social media marketing and branding campaign.
• Order Of Draw, 2010/2011, Santa Rosa, CA – Redesigned communication system with Google Apps. Developed marketing strategy, sales outreach, and database solution that integrated CRM, Quickbooks, Paypal, and e-commerce website. Re-designed email marketing outreach, improved online marketing, and implemented “social commerce” solution. Customized FB site.
Areas of Expertise
Social Media Strategist
An idea worth spreading
Engage and relate, and respect differences. A good listener listens without preconceptions, and with patience. Good listeners begin by not understanding. They set aside their own ideas and seek to promote an environment where people can explain and share their valuable perspective.
I'm passionate about
I am a producer and director! I create compelling stories that educate, and build long-term relationships. My goal is to craft inspired solutions to all problems from the mundane to the extraordinary.
Talk to me about
Entrepreneurship, startups. innovation, consulting, SMBs marketing.