Mohamed Abdel Samad

Co-Founder/Head of Production, Eproducers TV Productions
Cairo, Egypt

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105886
Mohamed Abdel Samad
Posted over 3 years ago
Advertising.......is it still worth the money ?
Advertising is a means of communication that tries to reach massive audience using mass communication tools.... SO advertising importance is determined by the target audience of its message. In today's world with the increase in audience mental standards and awareness advertising is faced with 2 main issues, 1st is to upgrade its techniques and message aspects to be able to address such mentalities, 2nd is to pick its media more smartly and pay much more attention to targeting its audience..... But as long as there is a competition there will always be advertising and its importance will never decrease