Tore Land

Director, Ecomagination, GE International
Frankfurt, Germany

About Tore

Bio

Dr. Land is currently serving as Director Ecomagination of GE International. He has responsibility for the ecomagination initiative of GE in Europe, Middle East and Africa. Before joining GE, Dr. Land has been serving as President & CEO of PEMEAS Fuel Cell Technologies, a leading alternative energy company created by him in 2004 through a venture capital backed spin-off. PEMEAS was acquired by BASF SE in December 2006 and Dr. Land integrated the business into the global operations of BASF. His previous experience includes senior management positions at chemical and life science companies like Celanese, Aventis and Hoechst. Dr. Land lives with his wife and three daughters in Frankfurt (Germany) and Chicago (Illinois). He obtained a Ph.D. in chemistry from the Philipps University of Marburg (Germany).

Comments & conversations

100488
Tore Land
Posted over 4 years ago
A conversation with GE: What are the best ideas for alternative energy management at home?
These are interesting points you raise. You are right that home energy solutions will involve both home decision makers. If a DIY model won't appeal to all decision makers, what kind of approach do you think will appeal more to everyone? Do others agree with this assessment? By the way, unfortunately I was unable to attend CES but I believe my colleague David McCalpin (GM, Home Energy) was on the panel you attended. I will make sure he sees your comments as well.
100488
Tore Land
Posted over 4 years ago
A conversation with GE: What are the best ideas for alternative energy management at home?
Aren't people already financially incentivized, to an extent, because the energy cost model is consumption based? We need to work on information- making sure people know which decisions they can make for financial gain. Information can help people make decisions about which energy they source, which products they use and how they use them. The GE Nucleus, as we mentioned earlier, is part of this. We also imagine a modern energy grid that operates two-way. Right now the grid just pushes energy out, from supplier to consumer, as it has for decades. But a grid where a home- or business owner can track and monitor energy consumption, have the information they need to minimize use and cut costs, and even sell energy back to the grid, would make economic sense for everyone. And because it saves money, it would be the fastest way for consumers and businesses to adopt sustainable and renewable energy solutions.
100488
Tore Land
Posted over 4 years ago
A conversation with GE: What are the best ideas for alternative energy management at home?
For GE the smart grid is a three part puzzle, and we're exploring how we can improve all of it: how to create power, connect power and use power more efficiently. A big part of using power more efficiently is changing behavior. This is a popular topic for ecomagination Challenge entrants, as well as for people in this TED community. TED Fellow Rachel Armstrong also brought up the idea earlier in this Conversation thread of gaming elements to incentivize decision making. We think this is a really interesting idea.
100488
Tore Land
Posted over 4 years ago
A conversation with GE: What are the best ideas for alternative energy management at home?
I agree that both issues are related even if consumers prioritize health over carbon footprint as a motivating factor. In fact, addressing carbon footprint issues over time can have a beneficial impact on health by, for example, reducing emissions resulting in a more sustainable environment. I think the hand-held device you have outlined sounds like a very smart and innovative approach. It does a good job of showing the correlation between a more energy efficient home being a healthier home.
100488
Tore Land
Posted over 4 years ago
A conversation with GE: What are the best ideas for alternative energy management at home?
We agree that household energy consumption and management is just one of many challenges that need to be tackled. While the current ecomagination Challenge focuses on "Powering Your Home", the previous was a call to arms for ideas around the Smart Grid- ideas on how to create, connect and use energy more efficiently across the spectrum. You can view these ideas, still, on the http://challenge.ecomagination.com website.
100488
Tore Land
Posted over 4 years ago
A conversation with GE: What are the best ideas for alternative energy management at home?
Rachel, you bring up more than a few good ideas here worth thinking more about. There might be alternatives to granular decision making, such as creating a preference profile that allows your energy company to make decisions for you. As for distributed gaming, we are seeing submissions in the ecomagination Challenge that follow a similar line of thought. For example, have you looked at the Welectricity submission (http://challenge.ecomagination.com/home/Welectricity-Energy-Efficiency-meet-Soci)? What do you think of this, and other ideas? I encourage you to leave feedback for the Challenge participants as well.