TED Community » Sarah chase

About Me

Director of International Distribution for Rural Media Group (Nashville, USA & London, UK) - October 2010 to Present:
- Target new TV programming in order to build the current library, making more
content available for sale/distribution and sub-licensing.

- Act as the primary point of contact for RMG/Rural TV Intl. on the international scene and work to further develop PR/Marketing campaigns, key relationships with viewers/corporate entities and strategic alliances for the sale/distribution of programming.

- Assist RFD/RURAL TV programmers/staff with international promotions, events and
travel. Provide supplementary services (from Social Media to Event Attendance) for
RFD-TV corporate at the international level.

- Act as Rural Media Group’s sole representative across the global broadcast/viewing market and report directly to the CEO.

Head of PR & Marketing for RURAL TV “The World’s Rural Channel” (London, UK) - May 2009 to October 2010 (promoted within company):

- Expanding the RURAL TV reach internationally, in conjunction with parent company Rural Media Group and sister US station RFD-TV.

- Executive Producer, RURAL TV Live (nominated for International Guild of Ag Journalists Award for Broadcasting).

- Primary contact in the UK/Europe for all press and communications. Charged with marketing designs, advertising, PR, features and all promotional scripts. Serve as the general spokesperson and first point of contact for RURAL TV at all events across the UK/Europe.

Head of Public Relations, Image Line Communications (London, UK) – January 2008 – January 2009:

- Directly oversaw a staff in management of press and corporate client relations including mass media campaigns, crisis management, marketing and business development.

- Oversaw all PR activities (press releases, news flashes, speechwriting, remarks preparation, press kits, client communiqués, reporter/client relations, staff work flow and press clippings). Provided 24/7 crisis management monitoring and first point-of-contact press management.

– Drafted all new client proposals, working in close conjunction with the company’s design team to develop new marketing ideas for both Image Line and all major corporate clients. Brought in 5 new major clients in less than 3 months.

Director of Communications, American Horse Council (Washington, DC) – August 2007 to December 2007 (Left position in order to move to London): Charged with all press, government and media relations (prepared remarks, Radio/TV press statements, press releases, news flashes, alerts, press kits, member communiqués and related work with Capitol Hill staffing).

- Oversaw general web site maintenance and development, including all new "webvertising" efforts and branded sponsorship, web traffic, search engine optimization and office/staff training. Spearheaded corporate development and strategic planning.

Director of Strategic Planning & Operations, Cross Country International – March 2007 to July 2007 (redundancy): Oversaw facility communications, serving as advocate for the sales team as well as a logistical coordinator for client/facility/sales processes. Group sales, promotions, marketing, troubleshooting, web site revisions and procedural contacts with all vendors and suppliers.

- Worked with Discovery Channel Communications to film a ride in Patagonia (February 2007) for later use on either the Travel Channel or Animal Planet.
Director, Washington Office, FACT, Washington, DC – June 2003- March 2007 (Amicable departure in order to accept new position at Cross Country):Opened and maintained a Washington Office for FACT and designed/maintained the government relations programs.

- Served as FACT’s representative voice within Washington, DC and across the US – writing and delivering a multitude of speeches/presentation pertaining to the association’s political position, membership development programs and “how to” seminars regarding effective government relations programs for FACT’s affiliates. Included writing of weekly “Eye on Washington” reports.
- Influential in drafting and redesigning web-page: www.usafact.org as well as production of all new marketing materials, media kits, and membership kits.
The White House Project, New York, NY – Summer 2001: Drafted the prepared TV remarks for "Who's Talking: An Analysis of Sunday Morning Talk Shows.” Researched/wrote a 250-page report on female senatorial/gubernatorial candidates.


Hillary Clinton NY Senate 2000, New York, NY --Summer 2000: As an intern, oversaw event preparation for Hillary, including drafting remarks for several exclusive fundraising events. Actively involved in major campaign event planning and marketing (including the largest political event to date: Art 2000).