About Alexander

Languages

Dutch, English, French

Areas of Expertise

Advertising & Marketing, Copywriting

I'm passionate about

advertising and multimedia.

Talk to me about

Advertising, multimedia, copywriting, psychology,

Movies & Soundtracks.

People don't know I'm good at

dancing. Not really a bonus as a communications specialist.

Favorite talks

Comments & conversations

Noface
Alexander Cuadros
Posted 10 months ago
Dan Pallotta: The way we think about charity is dead wrong
Even though I'm a huge fan of social media and online marketing, you should not underestimate the power of traditional media. Print is taking a huge hit atm, but TV advertising does still have a massive reach. Even if you skipped traditional media, you still need to invest a considerate amount on a monthly basis to support your online marketing. I've worked in ad agency and the difference in reach/conversion between the brands paying "real money" and the brands not taking it seriously was astonishing. No real commitment/investment = no return. So in short: even with new media, you still need to invest. The costs are considerably lower, but the principle remains the same.
Noface
Alexander Cuadros
Posted over 3 years ago
Ali Carr-Chellman: Gaming to re-engage boys in learning
I agree that games can have great insights. I know for a fact that the Korean army for example used the game Starcraft to broaden their strategic insights. This is game with so many external factors that you have to readjust your plan/strategy constantly and makes you a flexbile thinker. These are good games. Modern Warfare, not so much. But gaming as a hobby can still be viewed as a threat towards education cause it does consume an aweful lot of time (again: I speak out of own experience) :)
Noface
Alexander Cuadros
Posted over 3 years ago
Ali Carr-Chellman: Gaming to re-engage boys in learning
I don't agree with a lot of your statements. I'm a boy/man and gamer myself (21 years old), still in school and a frequent gamer. - I had to write poems as well, it wasn't a punishment, it's just not easy for boys in general to talk about feelings. That's partially because of our strong masculine society, that made this taboo. - More boys expelled: that's just nature. Hormones are a crazy thing. Combining it with macho-society and lot's of violence in media doesn't help as well. But it's completely normal and not something to be too concerned about. Also ADHD has been over diagnosed severely these last 10 years or so. - I live in Europe and maybe it's different in the USA, but over here we do have a substantial amount of male tutors. - As a gamer, i don't feel offended when teachers talk with discontent. They're right. Compared to education, games have a limited value. They are entertaining and can be educational, but they shouldn't consume all our time.