Prof. Mel Rosenberg (www.melrosenberg.com) is a microbiologist best known for his research on diagnosis and treatment of bad breath and body odors (www.smellwell.com). His research at Tel Aviv University led to the development of two phase mouthwashes, now popular in the UK (Dentyl pH) and elsewhere. Other innovations include devices that help diagnose bad breath, deodorants, anti-bacterial flavors, and microbial inoculators.
Prof. Rosenberg has published numerous articles, patents and books. He has received awards for his research, and honorary appointments from universities in the U.K., U.S. and Canada. His work has been featured in both popular and scientific media (Scientific American, New Scientist, CNN, Science magazine and BBC News).
Prof. Rosenberg is a jazz singer and musician, writes children's books on health and well-being (www.meltells.com), and is currently Dean of Students at Afeka Engineering College (www.afeka.ac.il),
Areas of Expertise
bad breath and body odors, children's books, jazz musician and singer
An idea worth spreading
I have spent most of the past twenty-five years studying human odors, and this has got me thinking about their role in modern civilization. We each have our own individual natural body odors, which are recognizable and are supposed to convey messages to those surrounding us. Over the past four thousand years we have tinkered with our own natural body smell. The first was perfumes, which are made from flowers, which are part of the sex organs of plants. To these we often add just a bit of musk, which is the sexual odor musk deer, which attracts other deer (and, presumably us as well). In the 1880s antiperspirant was invented, which shuts off most of our natural odors. We also bathe frequently. Today we leave the house with the artificial odors of a variety of cosmetic and cleaning products, covering up our natural odor, and probably attracting people who are not our genetic smell-mates.
I'm passionate about
anything to do with creative thinking, jazz, children's books, inventions, smells
Talk to me about
Anything to do with creativity, good music, children's books, left-handedness, odors
People don't know I'm good at
Singing and playing "Don't think twice, it's all right" on the guitar.
My TED story
Attended the amazing TEDx in Jaffa and provided background music for the TEDx youth at Rogozin Bialik School in Tel Aviv. Have my own mini-blog on TED where I talk about how various talks intertwine with my life experiences. Hope to co-organize a TEDx during the next couple of years. TED continues to enrich my life!!!