I am the Founder & Director of General Thinking ... a global network of thinkers & doers: creative, wise & engaged; thoughtful people doing good work. I am a consultant thinker and creative strategist with a track record as an entrepreneur and brand builder. I founded the iconic REMO General Store in 1988; and cofounded an earlier beta version of General Thinking in 2001. I also enjoy an ongoing 20 year association with TED, and am currently Licensee & Director for TEDxSydney, an annual flagship TEDx event which has become a leading platform and pipeline for the propagation of Australian ideas, innovation and creativity to the rest of the world. Prior to founding REMO, I worked as a lawyer in Sydney with Baker & McKenzie. I was the Director of Branding & Strategy at frog design in Silicon Valley from 1997, and later the resident Brand Strategist at pioneering online developer Organic in New York. Over the years I have done a great deal of thinking about products, experiences, brands and what it takes to engage customers and create desire. I am driven by a passion to communicate, inspire and delight. I believe that customers are smart, and that the Community is the Brand. Although not formally trained as a designer, I have been dreaming, designing & doodling for much of my life. I live in Bondi very near the beach with my wife Melanie, two children: Lola (18, at University in Melbourne) & Roman (15); and a small black dog named Pearl. I swim every day in the Icebergs pool at the southern end of Bondi Beach. Believing that my best work lies ahead keeps me young and foolish.
TED2014, TED2013, TED2011, TED2010, TED2009, TED2008, TED2005
Areas of Expertise
Information Architecture, Community Development, customer network models, Merchandising, Product Ideation, Integrated Customer Experience, Creative Direction
An idea worth spreading
Do good work. Have some fun.
I'm passionate about
My family, my brands, my REMOgrams, functionality, Bondi Beach, TriBeCa, Lonelyville FI, fresh seafood, open fires, cooking outside, oceans, islands, films ... but, most of all, passion itself.
Talk to me about
General Thinking | TEDxSydney at Sydney Opera House
People don't know I'm good at
assembling IKEA furniture
My TED story
REMO had been supplying Quality T Shirts and other merchandise to TED Conferences (off and on) since Richard Saul Wurman invited me (and a spare 800 award winning REMO Catalogues) along to TED4 in Kobe in 1993. Over the years I've worked on some fun projects with TED e.g. they recently asked me to explore a TEDCae brick & mortar concept, and although they didn't ultimately proceed with the vision as a TED initiative per se, they did encourage me to proceed with it using my own General Thinking network. So, that's what I'm doing :)