Michael Perman Orchestrates Innovation.
His career has been devoted to creation of new ideas,experiences and products. He's evolved through culinary arts, sustainability, apparel and digital communities.
Michael's expertise includes imagination management, creative direction, consumer insights and innovation leadership. He's crossed paths with a wide variety of products and brands including Levi's, Dockers, Nike, Starbucks and Del Monte, Gap, Banana Republic and Old Navy.
Currently, he is the "Dean of Global Innovation" at GAP, Inc, where leads multi-sensory innovation workshops called MINDSPARK that build organizational capability and drive creation of new ideas. He previously devoted 10 years at Levi Strauss & Co, Michael where he leveraged innovative insights methods and communication tools to build the company's capabilities and empathy for consumers. He was responsible for deriving global insights that guide development of advertising, new products and shopping experiences. Michael also collaborated with Levi® organizational training team to create an insights-to-innovation curriculum that has been implemented among the company top leaders and more than 7,000 employees around the world.
Story-telling has always been a crucial color in Michaels palette of insights tools and methods. His philosophy is that great stories inspire imagination, innovation, positive change and growth.
TED2014, TEDGlobal 2011, TEDWomen 2010
An idea worth spreading
The middle brain.
Organizational and social constructs general pose dichotomous views of the ways people think and operate. Left brain and right brain. Science and Arts. Meyers-Briggs personality types. Burgundy and Chablis. I think innovation will prosper when we embrace the middle of the brain which straddles both worlds. That could work if people learn empathy skills but also understand that powerful ideas emerge from the intersection of giving/receiving or operational and creative thinking.
How might we develop the middle brain for creation and evolution of ideas?
I'm passionate about
Innovation, Story Telling, Bergamot, Neursocience, Seafood, Pelaroniums, Community
Talk to me about
Orchestrating innovation, Story-telling, Community, Millennials, Women, Smoked Seafood, Pelargoniums
People don't know I'm good at
Writing, Gardening, Psychology
My TED story
One day found myself swimming in the middle of a metahporical ocean, swept by the current of Millennial women and how they are changing our world. My team learned from women in ten countries, hearing about their coming-of-age stories, how they are transcending societal expectations for success, navigating in non-linear ways to discover who they are meant to be and in so doing are making a difference in the world. We created a global community for Millennial women to pursue their passion and potential with a re-imaginged form of mentorship, peer-to-peer instead of multi-generational, communal instead of one-to-one. Then we discovered and helped sponsor the TEDWomen conference which is a wonderful forum for exploring what's next - and help shape what's to come. I've been a TED devotee ever since - and we also sponsored TED Global. I've since helped facilitate TEDX sessions. TED inspires me daily and I use TED films in my innovation workshops to inspire others.