Feb 13 2011: I think her point about demographics was about stereotypes: "90% of visitors are women, therefore we should advertise feminine beauty products not trucks" will be replaced by "90% of visitors are interested in trucks, so we'll advertise those".
Her point about women's participation in social media was about a 'more equal' distribution of gender in social and traditional media, and that women aren't being (or aren't going to be) dominated in or excluded from the workplace.
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A reply on Talk: Johanna Blakley: Social media and the end of gender
Her point about women's participation in social media was about a 'more equal' distribution of gender in social and traditional media, and that women aren't being (or aren't going to be) dominated in or excluded from the workplace.
Hope that makes sense.