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A comment on Conversation: What can a sustainable telemedicine business model look like, and how do we get buy-in from those with the resources to make it happen?
• New payment and reimbursement models which cover remote care – which is dependent upon proven financial models for remote care which justify the payment and reimbursement models. Justification is measured both in terms of health outcomes and cost savings
Our observation is that even in the United States, where much of the health and technology infrastructure already exists, telemedicine programs often fail. The reason is that many of the pilot programs focus on one piece of the system (such as the introduction of an individual new technology or device), not the system as a whole. The changes in delivery processes and impact on other parts of the system are often ignored. Most importantly, the necessary support of the people who are stockholders in the system are also ignored. There must be a concerted effort to not only train the actors who participate in the system, but also properly communicate with them in order to overcome the natural human resistance to change.
There is much discussion on the lack of money or reimbursement models which have certainly delayed the adoption of telemedicine. We must also recognize, however, that significant funds have been invested into pilot telemedicine programs. Unfortunately many of these programs have failed to take a holistic or systemic approach to the overall health delivery model and therefore have failed to demonstrate the promised value proposition. These failures can create reluctance to invest more heavily in rolling out telemedicine technologies. My sincere hope is that future programs will take a more holistic systemic approach to telemedicine.
A comment on Conversation: What can a sustainable telemedicine business model look like, and how do we get buy-in from those with the resources to make it happen?
Our company [www.nalarihealth.com] is focused on solving this exact question: how to create a sustainable telemedicine program in order to improve patient’s health, quality of life, access to care – and save money. Our focus is in the United States, which is challenging enough, however when you expand that to third world countries which lack much of the basic infrastructure (such as reliable connectivity) the challenge is even greater. The largest challenge however is not in overcoming the technology barriers (even the connectivity issues can be resolved with new secure wireless technologies) but rather in modifying the healthcare system as a whole such that the new business processes which are enabled by technology take hold.
My belief is that a systemic approach must be taken in order to create sustainable improvements in any healthcare system. There are a number of critical success factors, which include:
•Facilitating a process for individuals to find a physician and have a meaningful encounter with the physician, even if the physician is remote
• Doctors adopting new ways to practice medicine and manage their patient relationships
• Support for patient self-monitoring and management of their own health
• Sophisticated remote patient monitoring, with analytics which trigger alerts and interventions targeted to specific needs of individual patients – before the patient requires hospitalization
• Remote, low cost, care coordination by skilled professionals in both health and information technology to facilitate new remote care delivery models. Technology alone will not do it, people will be required.
A comment on Talk: Naomi Klein: Addicted to risk