Anson An

Director, Admaster Digital Consulting
Canton,guangdong Province, China

About Anson



-Expertise on digital marketing/PR, esp. digital consumer insight generation and ROI optimization.
-Deep understanding of China’s social media landscape and consumer behavior.
-Sensitive on new digital technologies and digital landscape.
-Wide connections in Social Media industry and NGO/Social Entrepreneur industry in China.


Business Director, South China Social Media/E-Commerce Capability Leader

AdMaster Inc

January 2014 – Present (5 months)Guangzhou, Guangdong, China
AdMaster is China’s leading data solution provider specialized in data collection, analysis and management. By using cutting-edge, proprietary technology, we create value for businesses by turning big data into smart data and delivering it to them through our software-as-a-service platform, enabling them to make more informed decisions and gain a competitive edge.

Our core services include third-party digital advertising verification, social media and e-commerce measurement, and data management – including data obtained from personal computers and mobile devices.

Senior Social Media Manager

AdMaster Inc

January 2013 – December 2013 (1 year)Guangzhou, Guangdong, China



May 2010 – December 2013 (3 years 8 months)
The world’s largest nonprofit organization devoted to Ideas Worth Spreading presented in more than 130 countries based in Guangzhou.


Project Island Library

November 2010 – June 2011 (8 months)Guangzhou, Guangdong, China
A social enterprise project focuses on charity library building-up in communities and community culture development.

Communications Manager

Procter & Gamble

2011 – 2011 (less than a year)Guangzhou, Guangdong, China
Responsible for building up a community management team to manage Pampers’ online branding, including campaigns, always-on content and consumer engagement.



March 2010 – September 2010 (7 months)Guangzhou, Guangdong, China
A TEDx event covering 29 universities and colleges in Guangdong Province, sponsored by Google China.

Digital Marketing Director/Stage Director


March 2010 – September 2010 (7 months)Guangzhou, Guangdong, China
A TEDx event in Canton China which has 15 speakers and covering 500 people.


Dyslexia Therapy Center

January 2010 – April 2010 (4 months)Szczecin, West Pomeranian District, Poland
A local non-government organization to give therapies to teenagers who suffer from Dyslexia.

Project Manager

Teach for Rural China Project

June 2008 – September 2009 (1 year 4 months)Enping & Lianzhou
A non-profit project to provide better education to rural students in China.


Cantonese, Chinese, English

TED Conference

TEDActive 2015

Areas of Expertise

Digital + Social Marketing/Media, photograpghy

My TED story

I want to share a moment in our first event of TEDxGDUFS 2010. At the end of the event, we thought of a great idea to collect all the questionnaires, which is to let everyone in the conference room to make a paper plane and fly it to the stage with exciting music, just like what we did in the childhood. I was so touching when I heard the music and saw all those paper planes flying up to the stage. It was so memorable because before the event, I faced so many hardships. The school didn’t allow me to host the event in the campus out of political reason in the beginning—they were afraid that someone would say something bad of the government. We cannot even recruit student volunteers publicly. And moreover, we could not find any sponsors because TEDx was so new that almost nobody knew it at that time (now it is quite famous after our event). We paid the event ourselves. However, we finally did it. That’s why I call it memorable when I saw those paper planes.

Favorite talks