May 17 2012: OK, check out http://winningwordsproject.com and http://dontthinkofanelephant.com. Full disclosure: I'm affiliated with both. And they are both in early days.
May 17 2012: That's Jonathan Haidt's first TED talk. It's awesome, and worth listening to multiple times. He also has a new talk up, to go with his new book, which I assume is awesome too, but I haven't had a chance to listen yet. If you're interested in more, I can let you know about a couple of websites that are trying to Haidt's ideas (and other related ones about political decision-making) and put them into practical form for use by campaigns in 2012.
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A reply on Conversation: Can I help you find a TEDTalk you remember watching?
A reply on Conversation: Can I help you find a TEDTalk you remember watching?
A reply on Conversation: Can I help you find a TEDTalk you remember watching?
http://www.ted.com/talks/jonathan_haidt_on_the_moral_mind.html